Latest Articles
Strategies, tips, and trends for Amazon and TikTok Shop sellers
Launching a Private Label Brand for TikTok Shop
A step-by-step guide to launching a private label brand built for TikTok Shop, from choosing and improving a product to sourcing, branding and first stock.
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Making Sustainability Claims on TikTok Shop the Right Way
How TikTok Shop brands can communicate genuine environmental benefits without greenwashing, using specific, evidenced claims and careful creator briefs.
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Inclusive and Accessible Content for TikTok Shop Brands
How TikTok Shop brands can make content more inclusive and accessible, from diverse creators and captions to readable text, size ranges and respectful representation.
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Crisis Management for TikTok Shop Brands
How to prepare for and respond to a TikTok Shop crisis, from viral negative videos and product defects to safety issues, suspensions and creator controversies.
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Scams That Target TikTok Shop Sellers and How to Avoid Them
The most common scams aimed at TikTok Shop sellers, from fake creators and phishing to refund abuse and bad suppliers, and the habits that keep your shop safe.
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Building Customer Personas for TikTok Shop Marketing
How to research and build customer personas for TikTok Shop, and use them to choose creators, write hooks, shape listings and plan offers.
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The TikTok Shop Seasonal Sales Calendar Beyond Q4
A month-by-month guide to TikTok Shop selling moments outside Q4, with content ideas and planning lead times for each season.
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Brand Collaborations and Co-Branded Drops on TikTok Shop
How brands can partner on TikTok Shop through co-branded products, joint LIVE streams, bundles and creator crossovers, and how to structure fair agreements.
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TikTok Ads for Your Website vs TikTok Shop: Using Both
How TikTok ads that drive traffic to your own website differ from TikTok Shop ads, how pixel tracking works, and how to run both without cannibalising sales.
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Connecting WooCommerce to TikTok Shop
How WordPress and WooCommerce sellers can connect their store to TikTok Shop, sync products, stock and orders, and avoid common integration problems.
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TikTok Shop Team Roles: Who You Need and What They Do
The key roles in a TikTok Shop team, what each one does, the skills to look for and the order in which most brands hire them as they grow.
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Music and Sounds in TikTok Shop Videos: Staying Licensed
How brands can use music and sounds in TikTok Shop content without licensing problems, from the commercial music library to original audio and voiceovers.
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Using Duets and Stitches to Sell on TikTok Shop
How brands can use TikTok's Duet and Stitch features to react to reviews, answer doubts, join conversations and collaborate with creators to drive sales.
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Running Giveaways and Contests on TikTok the Right Way
How TikTok Shop brands can run giveaways and contests that follow platform and legal rules, attract the right audience and deliver real results.
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