ACoS, TACoS, ROAS, break-even, bids, margins and more for Amazon PPC, TikTok Shop, Meta and Google ads. Type your numbers and get the answer instantly, with clear benchmarks so you know what to do next.
Bookmark this. Every metric your ad reports throw at you, in one line each.
Ad Spend ÷ Ad Sales × 100How much of each ad-attributed sale you spent on ads. Lower is more efficient.
Ad Spend ÷ Total Sales × 100Ad spend against all revenue, organic included. Falling TACoS means ads are lifting organic sales.
Ad Sales ÷ Ad SpendRevenue returned per unit of currency spent. ROAS = 100 ÷ ACoS.
Profit before ads ÷ Price × 100Equal to your pre-ad profit margin. Above it, every ad sale loses money.
Clicks ÷ Impressions × 100How compelling your main image, title and price look in the results.
Orders ÷ Clicks × 100How well your listing turns visitors into buyers. Images and A+ content move this.
Ad Spend ÷ ClicksAverage cost of one click. Max affordable CPC = AOV × CVR × Target ACoS.
Ad Spend ÷ Impressions × 1,000Cost for a thousand impressions. The core price of awareness on TikTok and Meta.
Ad Spend ÷ ConversionsWhat it costs to win one order or customer. Keep it below profit per order.
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