The Problem

Every Wasted Click Is Money You Never Get Back.

Most Amazon accounts leak money quietly: search terms that get clicks and never convert, brand terms cannibalizing themselves, generic bids overpaying for placements that don't sell.

Nobody sees it, because the dashboard still shows sales. But margin disappears, and the budget that could be scaling your winners is feeding your losers.

The cost of doing nothing

  • Non-converting search terms keep eating budget every single day.
  • Competitors take your top-of-search placements and your customers on your own product pages.
  • Ads run separately from your listing SEO, so paid sales never build organic rank.
What You Get

The 8 Pillars of Amazon PPC.

Every pillar is part of your management, not an add-on:

  1. 01

    Granular campaign isolation

    Separate campaigns for branded defense, high-intent generics and competitor conquesting, so budgets never mix.

  2. 02

    Single-keyword ad groups

    Top keywords isolated in exact match for precise bid and placement control.

  3. 03

    Relentless negative keyword mining

    Weekly search term analysis. Zero-conversion and irrelevant queries become negatives.

  4. 04

    Placement modifier optimization

    Bids shifted toward the placements that deliver the lowest acquisition cost.

  5. 05

    Full-funnel Sponsored Ads

    Sponsored Products, Sponsored Brands video and Sponsored Display retargeting.

  6. 06

    Organic ranking match

    PPC targets matched with your listing SEO keywords, so ad sales push organic rank.

  7. 07

    Hybrid automated & manual bidding

    Daily bid micro-adjustments, plus human strategists on structure and expansion.

  8. 08

    Brand defense

    Defensive ads on your own product pages to block competitors at the moment of purchase.

ACoS Estimator

Amazon PPC Performance Calculator.

Move the sliders to your own numbers and see the clicks, orders, ad revenue and ACoS they add up to.

Projected clicks5,263
Projected orders631
Projected ad revenue$18,947
Projected ACoS26.3%
Illustrative: simple maths on the numbers you enter (budget ÷ CPC × conversion rate × price). Not a client result or a promise.
Side by Side

Typical Management vs. Desnora's PPC System.

Many accounts run a keyword template once and get checked monthly. Here's how we run yours.

CapabilityDesnoraTypical agencyIn-house
BiddingDaily micro-bidding via a hybrid systemWeekly or bi-weekly manual changesInconsistent manual adjustments
Negative miningWeekly search term auditMonthly checksOften neglected
PlacementsTop of Search and product page modifiers tuned to conversionDefault bid settingsRarely configured
Listing SEOAd targets matched to listing keywordsRun independentlySeparate teams
Ad formatsSponsored Products, Brands video and Display retargetingSponsored Products onlyBasic campaigns
ReportingWeekly transparent metricsMonthly PDFSeller Central spreadsheets
Proof

What Better PPC Has Done.

Two case studies where PPC was at the center of the fix. Numbers as stated on our case studies page.

500+Brands Scaled
$12M+Revenue Generated
7 YearsIn Ecommerce
4.9★Average Client Rating
How It Works

Your First 30 Days.

We move fast to stop the leaks, then scale what converts.

  1. 1

    Days 1-7: Audit & leak mining

    We analyze campaign structure and search term history to find zero-conversion targets.

  2. 2

    Days 8-15: Restructure

    Generic, defensive branded and ASIN target campaigns, cleanly separated.

  3. 3

    Days 16-21: Launch & tune

    New campaigns go live. We set placement modifiers, bid ceilings and daily rules.

  4. 4

    Days 22+: Scale

    Budget shifts to the exact match keywords that convert, building organic rank.

Why Desnora

The Agency That Actually Moves the Needle.

We only do marketplaces.

Amazon and TikTok Shop. Nothing else. All of our expertise lives there.

Data-driven decisions.

Every image angle, every headline, every bid is backed by data. We analyze, test, and optimize until the numbers prove it works.

We measure everything.

We're judged on revenue, not hours logged.

Our Guarantee

We Guarantee Results. Or We Work Free.

If your project doesn't perform to the agreed benchmarks, we redo the work at no charge. Zero risk on your end.

No Long-Term Lock-In

Month-to-month agreements. If you're not seeing results, you're not stuck. Our clients stay because results keep them.

Questions

Amazon PPC FAQ.

Straight answers to the things brands ask before they book.

How do you lower ACoS while growing sales?

Negative keyword mining stops spend on terms that never convert. Isolating your best keywords in exact match campaigns and tuning placements puts the budget where it sells.

Do you use software or manage it manually?

Both. Automation handles high-frequency bid adjustments. Our specialists handle campaign structure, keyword mapping and competitor targeting, which software can't do on its own.

How does PPC affect organic ranking?

Amazon's search algorithm rewards sales velocity and conversion history. When PPC sales come from keywords your listing converts on, they support your organic rank on those keywords.

What are placement modifiers?

They let you bid more for premium placements such as Top of Search or product detail pages. We set them based on which placements convert at the lowest cost.

Am I locked into a long contract?

No. Agreements are month-to-month. If you're not seeing results, you're not stuck.

How much does it cost?

It depends on your account. Book the free audit and we'll review your campaigns and scope it with you. No obligation.

Your move

Stop Burning Budget
on Amazon PPC.

Book a free 30-minute account audit. We review your campaigns, find where your budget is leaking and show you what to fix first.

Book My Free PPC Audit →

No obligations. No credit card. Just a straight-talking 30-minute call.