Latest Articles
Strategies, tips, and trends for Amazon and TikTok Shop sellers
How to Set Up a TikTok Shop: Step-by-Step for Brands
Follow this step-by-step walkthrough to open a TikTok Shop, verify your business, configure shipping and returns, and publish your first products.
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TikTok Shop Seller Requirements: Documents and Eligibility
The documents, business details, brand authorizations and category approvals you need before selling on TikTok Shop, and how to pass verification first time.
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TikTok Shop Fees Explained: How to Calculate Real Margin
A clear breakdown of the costs that come out of every TikTok Shop sale and a simple model for calculating your real contribution margin per order.
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TikTok Shop Listing Optimization: Titles, Copy and Search
Learn how to write TikTok Shop titles, descriptions and attributes that rank in Shop search and convert shoppers arriving from creator videos.
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TikTok Shop Product Images: A Guide to Visuals That Sell
How to plan and design TikTok Shop product images that win clicks in shopping feeds and convert shoppers arriving from creator videos.
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TikTok Shop Affiliate Program: How Brands Win With Creators
How the TikTok Shop affiliate program works from the seller side, how to set commissions, and how to build a creator program that drives consistent sales.
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How to Find TikTok Creators Who Actually Sell Your Product
A repeatable system for finding TikTok creators who convert, vetting them with the right metrics and turning outreach into consistent shoppable content.
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TikTok Shop Free Samples Strategy: Seed Creators Without Waste
How to design a TikTok Shop sample program that gets creators posting, keeps sample costs under control and measures the return on every unit shipped.
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TikTok Shop Ads and GMV Max: A Practical Guide for Sellers
A practical guide to TikTok Shop advertising, including automated GMV Max campaigns, creative selection, budget setting and how to scale profitably.
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TikTok Shop LIVE Selling: How to Run Streams That Convert
How to plan, staff and run TikTok Shop LIVE streams that hold attention and convert viewers, from equipment and hosts to offers and post-stream analysis.
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TikTok Shop Video Scripts: 7 Frameworks That Convert
Seven repeatable script frameworks for TikTok Shop videos, with examples and guidance on structuring hooks, demonstrations, proof and calls to action.
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TikTok Shop Hooks: How to Win the First Three Seconds
Why the first three seconds decide TikTok Shop sales, plus 25 hook formulas, visual and text techniques, and a simple system for testing hooks.
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TikTok Shop Fulfillment Options: FBT, 3PL or Self-Ship?
A practical comparison of TikTok Shop fulfillment models, including Fulfilled by TikTok, third-party logistics, self-fulfillment and multichannel inventory.
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Amazon MCF for TikTok Shop: Fulfill Orders From FBA Stock
How Amazon sellers can fulfill TikTok Shop orders from FBA inventory using Multi-Channel Fulfillment, and the settings that keep shipments compliant.
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