Understanding A+ Content Modules

Amazon A+ Content (formerly Enhanced Brand Content) gives brand owners a unique opportunity to change the look and feel of their product pages. But with over 15 distinct modules available, which ones should you choose? Here is our breakdown of the highest-converting modules.

Standard Comparison Chart

This is arguably the most powerful module. It allows you to cross-sell other products in your line. If a customer lands on your page but the product isn't quite right, the comparison chart keeps them in your ecosystem rather than sending them back to search results.

Standard Four Image / Text

This module is excellent for highlighting features. It breaks down information into bite-sized chunks with accompanying visuals. We recommend using icons or close-up shots here to emphasize specific benefits like "Waterproof", "Vegan", or "2-Year Warranty".

Standard Single Image Spec Highlights

For technical products, this module is a must. It allows you to place a large hero image next to a specifications list. Use this to clarify dimensions, materials, and compatibility, which significantly reduces return rates due to "item not as described".

Standard Image Header with Text

This large, full-width image is great for lifestyle banners. It sets the mood. However, be careful not to bury important text inside the image itself, as mobile scaling can make it unreadable. Use the text overlay feature provided by the module where possible for SEO benefits.